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Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to enhance the data they already possess so they can make more informed decisions.
Data analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusions and supporting decision-making.
Mathematical optimisation or mathematical programming is the selection of a best element (with regard to some criterion) from some set of available alternatives.
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